If you’re lucky enough to have two grandma that each give you a wonderful Christmas present, would you write them the same thank you card?
If you said yes, your problem should be pretty evident…
I was lucky enough to have known both my Grandmothers and they were both lovely people.
When I was younger, and Christmas time was here I would receive pretty nice presents from both of them.
Knitted scarfs, books, tins of the good biscuits that only Grandma’s can find in the store, that sort of thing.
And every year my parents would make me write a heart-filled thank you card for them.
But, like all little bratty/innovative children I saw it as a chore, and would rather spend time figuring out how to do it as quickly as possible.
We had a photocopy machine in our house, and if I had known the word Eureka I would have shouted it when I had a stroke of genius. I was going to write one card, photocopy it and send it to both of them.
Brilliant, I thought to myself. Until my parent found out.
The grandma that got the copy found it pretty funny. When the other found out she was a little disappointed and I was sat down for a little chat.
I learnt a pretty important copywriting and life lesson that day.
People are individuals and like to be treated that way.
Now, your emails will definitely not be as obviously copied as my thank you card. But, your prospects can tell when you’re using a cookie cutter solution for your cold email.
Here is your solution to more effective and appreciated cold emails:
The message you want to send to your potential clients is pretty much identical. You should want the same outcome from all your cold emails.
So, you need to make your prospect feel like the email was written specifically for them, and they should sound conversational. Remember, you’re writing to your grandma here.
But, you have to personalize your emails beyond just a first name. Mention their business, a blog post you like, or a Facebook post you enjoyed.
Work With A Script
Jot down the key point and ideas you want to touch on in your email.
You don’t have to use them in any specific order, or even at all. It helps the writing process go quicker and your message stays on target.
Think of your key points and ideas as ammunition you can use, but don’t have to.
Your message should have a clear goal. Make it abundantly obvious what you want them to do about your email. Your call to action shouldn’t be vague.
Keep it polite, friendly (but not too friendly, they don’t know you), and concise.
Try to make it sound more like a letter you write to your grandma than an email you receive form your bank.
Hope you found something useful and enjoyed the post.